Identity Design
"Working with Kane was a breeze. He went above and beyond to get our branding right presenting various ideas in line with our brief, as well as suggesting some ideas we hadn't thought of. Turnaround was fast and always on time, Kane updated us regularly throughout the entire process."
— Ethan, Adnomics
As an up and coming London based agency, Adnomics provide their clients with next level PPC & SEO results whilst offering a service full of smiles and free advice.
They approached me at the end of 2020, wanting to transform their existing logo in to a comprehensive identity.
Our goal for this project was to create more effective messaging and relationships, whilst accurately reflecting their personality, service and ethos – complete with design systems, brand assets and marketing material.
I’ve created a design that represents Adnomics as a forward thinking business, filled with fresh expertise to best guide and boost clients’ online performance. They’re all about going above and beyond to get the most out of every campaign, and I’ve tried to translate this through assets and messaging.
The new identity is refined but confident. Their new wordmark is led by an ‘A’ icon that’s suggestive of upwards motion, whilst making the whole wordmark feel more dynamic too. An updated colour palette is lighter and brighter, with safer tones and softer layouts. Overall, providing a far more confident and reassuring presence in space that potential clients may feel confused and unsure.
