Hurley x Aquaplanet Sports
Paddle Board Collection

In 2020, I worked with Aquaplanet Sports to design Hurley’s first paddle board range – creating six bold, fashion-led styles that stood apart from the the retro, activewear look seen across the industry.

Top-down view of a black SUV with a blue and pink tropical-themed surfboard loaded on the roof rack.
Woman in a wetsuit walking on the sandy beach carrying a colorful surfboard with geometric patterns near the shoreline.
A group of people sitting on a sandy beach, with surfboards nearby. A woman in the center sits on her heels on a surfboard, smiling, while children and another person are seated around her, listening attentively.
Two women carrying stand-up paddleboards on a sandy beach with palm trees in the background.
Four illustrations of surfboards at different stages of design, each with labels indicating features such as nose D-ring, color elements, branding, and style and design, set against a black background.
Set of four paddleboards with tropical and colorful abstract designs, two with dark background and floral print, two with multicolored geometric patterns, all labeled with pond from water, Hurley logo, and dimensions.
Black t-shirt with a colorful, abstract, wavy line design featuring the Hurley logo and the phrase 'Get Ready for Adventure' hanging on a wooden hanger against a pink background.
Six surfboards with colorful, patterned designs displayed upright against a black background.
Digital tablet displaying an online surfboard retailer's webpage with a Hurley Advantage Outsider surfboard, priced at £549, against a blue background.
A young man with long hair standing on a paddleboard on calm water, holding a paddle, with rocks and shoreline in the background.

Sean. – Hurley paddle board customer

“First of all, the aesthetics are obviously lovely... I’ve had two friends place orders after seeing my new board. I completely recommend if you’re thinking about buying -it’s strong quality and definitely eye catching!”

What next?

Digital illustration of a woman sitting with a laptop in front of a website landing page for automating business, featuring a purple and white color scheme with graphs, gears, and a rocket, on a purple background.

Automaly
Brand Identity

A person holding a smartphone displaying a blood glucose tracking app with a graph and a reading of 110 mg/dL, outdoors on a dirt path.

Supersapiens
Brand, Digital & Print