Future Wealth
Brand Identity

The aim of this project was to create a younger, less formal sub-identity for Future Wealth Management – reusing core elements with bolder type, refined layouts, and simple illustrations for a more approachable first impression.

Illustration of two women talking, with the word 'FUTURE' in the center.
Laptop screen displaying a website with the text "Join the next St. James's Place Entrepreneur Club" and a cartoon illustration of four diverse people in blue shirts, standing confidently, against a beige background.
Two smartphones floating against a beige background, displaying digital reports titled 'Future' for an annual account report, with illustrations of people and objects related to reading and writing.
Three slides of a presentation about buying your first home, featuring an image of a row of houses, a graphic of a house with money on the roof, and a chart showing clients saving money with a lifetime ISA.
A brochure titled 'Policies & Procedures' with a photograph of a bridge against a sunset sky, laid out on a blue surface among other similar brochures.
Screenshot of a LinkedIn profile page belonging to Jordan Lawrence DipPFS, a financial planner at Future Wealth Management, with sections for connection options, featured posts, and suggested people to connect with.
Illustration of a happy family with two parents and a child, sitting together, with text that reads 'The easier way to create your future' and 'FUTURE' at the bottom. The background is blue.

Jordan L. – Future Wealth Management, Financial Partner

“It was great working with Kane to evolve and simplify our brand, which we could use in our new marketing material. Kane’s expertise and creative work has had a huge impact and we’re looking forward to working with him again!”

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