Identity Design
“Kane has been exemplary in his design work for Automaly, we are extremely pleased with the delivered work and would recommend in a heartbeat! Kane was driving our project and gave great insights and recommendations to get to our desired outcome, which was refreshing as based on experience, it has always been the other way round with little value being added by the designer. In addition, Kane was punctual and always delivered on time – we’re now recommending him to our clients with no hesitation.”
— Tom Birch, Automaly (Managing Director)
With over 35 years of sales and marketing experience, Automaly is a consultancy start-up that aims to boost client growth using automated marketing. They have a number of services available which save time, confusion, staff costs and software expenses – overall streamlining marketing plans and sales funnels.
Our scope of work included a full logo and identity design, stationary, presentationtemplates, website design and more. The visual aim was to create a modern, professional and sophisticated approach to modern marketing.
For Automaly, I’ve created an identity with calming and subtle characteristics. The logo is built upon an icon mark that's suggestive of motion and working together whilst delivering reassurance to clients, with a minimal aesthetic that carries confidence and ability. The design positions Automaly as a fresh, trustworthy source of expertise.
The Automaly team wanted to simplify what can be a confusing subject for some people, as automation and AI can be a complex topic to understand. Therefore we implemented illustrations that in contrast to the logo, are quite charming, informal and elementary. These can be used across the colour palette to supplement story telling for presentations and web.
We worked with Will from YellowPeach to create 7-page website (view here: https://automaly.io/ ), as well as supporting marketing materials, brand guidelines, presentation templates, digital assets and more!
